How To Get Marketing "Evidence" That Sells - Part 2 - Adult B2B Marketing Tip
 

HOW TO PRODUCE EVIDENCE TO PROVE YOUR CASE


Yesterday we used a court case with some examples of the types of evidence that are used. Here is a list of the types of evidence you should use when marketing:

• Articles/press stories

• Associations

• Awards

• Books

• Charts & graphs

• Client lists

• Comparisons

• Compliance checklists

• Earnings reports

• Endorsements

• Examples of savings

• Expertise tests

• Facts & figures

• Performance audits

• Photos/videos

• Product demos

• Quotes

• Standards lists

• Statistics

• Technical drawings

• Test/lab results

• Testimonials


As a marketer, you are your own investigative team. When you sit down you have to gather that information. But do not rely solely upon the business for the evidence; no attorney ever gets all of the evidence from his client. There’s more intelligence gathering that needs to be done. The business can point you in the right direction but then it’s up to you to get additional information that you determine would best portray the business you serve.

More on this tomorrow.

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