An affiliate manager who actually knows what the hell they are talking about. One where the lightbulb is actually on. One who knows the ins and outs of the industry, understands the different marketing methods in which to get traffic, has knowledge of the company they are representing as well as the site(s)/product(s) the company offers, the niche(s) they fit into (the target market), and any tools offered, and who actually responds to ICQ, email, or whatever contact method in a timely manner.
It's one thing to be able to whore the boards, schmooze at shows and what not to generate business, it's another one to be able to actually assist affiliates when need be.
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