I don't really pay attention to who owes me money in my personal life. I'm a generous person by nature and if I can help someone out I will. Generally I trust that they'll repay it, and most of the time they do... but sometimes you get screwed. I'm a sucker though and even though I know i'm not going to get money back from certain close friends.. they're still my friends and I'll still help them out when I can.
Professionally though, While our business model is based entirely on trust, IE we'll send traffic on the assumption that you'll pay us for it at the end of the month, we've been hit a couple of times, but for the most part it's ok
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