I know that some amateurs out there are fiercely competitive, but I would think that the best approach to take nowadays is the laid back one.
Do your site the way you like, and set up appropriate link exchanges at your own pace. Create your fanbase and take it from there. I have found that way too many amateurs have drifted towards more of a corporate way of thinking, and in doing so have lost a lot of touch with their fans.
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