[Magnus3x]

I ran my own adult online store for a few years. Dont kid yourself on your demographic, sure women take the upper edge for orders but men and couples (shop together) are a big segment.
The best traffic as usual is search, very competitive for rankings, so if you have SEO skillz and PPC, Ad words, you will get very productive traffic/sales. For me the gold rush usually started beginning of October as peeps get into the Xmas buying season and will last up to Valentines day.

When I sold the store.. I shut the shopping cart down and put up some affi links while the paper work and domain swap was being worked out and I was getting some great sales to Adam & Eve store from the main page. So I knew my efforts paid off with building excellent sex toy/adult product traffic.

Product reviews really help, especially user generated, Women shoppers were more than eager to offer up reviews.