I don't really have much to add... but the "direct marketing" that really drives me crazy is the ones that use something in the title that people would actually send me.
For example, "a new offer for your website". Well damn, I almost HAVE to read those. It actually COULD be about my website, even though it usually isn't.
It's frustrating to say the least, the trickery involved. I wouldn't mind it so much if the titles were "honest"... but let's get real, who's honest anymore?
