[TheLegacy]

Great question and something that is program specific. Currently I am doing the same thing with our webmasters asking them what they want from us knowing that each one of them have their own needs. I am also sure your contacting your webmasters to ask them what is needed on their end, but also GEO ads and many of the features your suggesting there. Just keep the content fresh updated frequently and your webmasters will be happy to work with you