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AdultB2B · 12-08-2008, 12:41 PM

So what is a good activator? How do you interupt and engage the prospect and get him to act? The use of good headlines.

Headlines

Headlines must be full of hot buttons that will interrupt the prospect. Use hot buttons based on problems, annoyances or fears your prospects have. This triggers an emotional response and prepares them to become engaged.

Headlines should be used in all marketing pieces, not just advertisements. Even your brochures, websites, signs, and follow-up pieces should contain hot-button-loaded headlines.

Company names are NOT hot buttons, and therefore, not appropriate headlines.

For more information SUBSCRIBE to our new weekly marketing newsletter.

12-08-2008, 12:41 PM	#1
AdultB2B AdultB2B is your marketing gun for hire Registered User Join Date: May 2007 Location: San Francisco Bay Area/Bangkok Posts: 576 xBucks: 83,694	Adult B2B Marketing Tip of the Day - How TO Interrupt Your Prospects So what is a good activator? How do you interupt and engage the prospect and get him to act? The use of good headlines. Headlines Headlines must be full of hot buttons that will interrupt the prospect. Use hot buttons based on problems, annoyances or fears your prospects have. This triggers an emotional response and prepares them to become engaged. Headlines should be used in all marketing pieces, not just advertisements. Even your brochures, websites, signs, and follow-up pieces should contain hot-button-loaded headlines. Company names are NOT hot buttons, and therefore, not appropriate headlines. For more information SUBSCRIBE to our new weekly marketing newsletter.