Quote:
Originally Posted by Magnus3x
The Affi market has been on a long decline and more recently a very sharp decline. You would have to put in 500% the effort to get 1% of the desired results that programs used to get just a couple of years ago.
Any program relying on affiliates to make up the majority of their traffic with no in-house traffic or a substantial monthly traffic budget will be in for a world of hurt, if they are not already. Of course exclusive, rare, new or unique content will get you a whack of new affi's wanting to dip their toe in the pool.
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I've observed this as well. I do in-house marketing for our program and know how important having such department is to maintaining the balance.
However the pool of affiliates is very small now, and it's just just beached whales that are left over. Little fish have swum to other revenue streams.
You mention "exclusive, rare, new or unique content will get you a whack of new affi's wanting to dip their toe in the pool" but considering the cost of production is the ROI in the current market even worth offering to affiliates on a broad scale?