I worked in the gay industry for several years now - not sure who designed the site if they fully understand the community or not - but here are a few comments
1) the join now is at the bottom of the page - always make it easy to find
2) I would not promote any figures as to how much content is there merely because it is only growing and no one wants to hear that - they want to be enticed - not given facts
3) text - be careful on using terms that work in the straight market such as "fucking" and avoid using the term "gay".
4) SEO - what they want to hear and search for are terms such as "twink" - "bear" etc You only say 'gay' videos but do not define what sort of content you possess
5) Your comment is only on conversions - please tell us how many hit the first page, then your loss as they search the site - where are they going or clicking off. So I dont know if it is this page your bleeding traffic or not.
First impressions to me is that this site was designed by a straight guy trying to use theories successful in straight design rather than actually understanding what the gay community actually is looking for.
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"Wise men talk because they have something to say;
fools, because they have to say something." - Plato
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