I'm not so sure how much the content on a site should figure into the selling price. Content goes stale very fast. Even exclusive content. Exclusive content brings them in and keeps them longer, however that doesn't mean you still don't have to update just as often.
So I wouldn't figure content into the selling price that much.
What I would base a price on primarily is the traffic. How much is it getting, where is it coming from, is it paid traffic (ie. affiliates) or is it generally type-in or SE traffic? These factors will let you know what your domain is truly worth IMO.
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