Honestly - Vid is the best out there and would be great to talk to for advice on that issue.
I would personally ask to see his/her portfolio - see if they understand the culture and have models that also reflect the feeling of the community (nothing like buying fake photos to piss off those truly into the scene). Next I would make sure they understand lighting, set design and mostly the camera's they are using. Check references.
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"Wise men talk because they have something to say;
fools, because they have to say something." - Plato
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