Some companies like to get customers intoxicated and they sell them products while the people are intoxicated. Imagine a person getting drunk at a strip club and then a stripper approaches him for a lap dance. The person might be more willing to pull out his wallet if he is drunk.
"Why people drink our beer" - people drink beer because they want to have fun, don't they. Some people get so drunk, they partly forget what happened while they were drunk. Look at the advertisements of beer - usually they also have hot dancing chicks around guys drinking beer. Using sex to sell the product (even though beer is not a sexual product) is what happens and it is what sells.
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