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Originally posted by Evil Chris
hershie.... good article.
We had quite a long discussion going on here about just that some time ago. Check it out, there are some very interesting observations:
http://www.xnations.com/showthread.php?s=&threadid=1221
I personally think that most (60% or more) of the agencies out there that mass mail will not be doing it for very much longer. You have to do it 110% clean now. No more BS such as fake "opt out here" links that don't work.
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Chris,
I just read that thread, and I must say that was one of the most informative discussions on a topic I have ever read on a message board. It was great to hear from some of the larger programs that are actually sending out emails from bought lists...
I think the consensus from that thread is that regardless of the growing hassles associated with the practice, sending out bulk emails is still worth it. There are even a few emailers like Net Creations (postmaster direct) who became so large from doing email direct marketing that they were able to go public on NASDAQ.
One idea I didn't see addressed in that thread is whether anyone felt it was kosher to send a negative action email to a "bought list" where the original at the original opt-in they agreed to receive emails from "similar programs or partners"... So you send an email saying "you signed up for xxxxxxxx and they thought you would have an interest in our program/site/product; if not and you don't want to receive future emails from us - here's how you opt -out...". Its not technically an opt-in, but it may be a work-around for how to buy lists and try to clean them up?