There really is no standard, except for those set by AVN. Count on being nickeled and dimed for every little thing - in Florida the booths are *not* all-inclusive, if you want power to your booth I believe it's extra, if you want an IP address so you can surf from your booth (useful for showing folks your website or letting them sign up for your services right there) it definitely is an extra fee.
The default booth is a plain, cheaply constructed tall "counter" built of rough plywood that will rip up any pantyhose that comes within 4 feet of it, covered by a white tablecloth and two booth chairs. A small white cardboard sign will display your name. Any booth dressings, making things more comfortable, better signs etc are all up to you and will cost extra. You can either have them made and bring them with you, or order them from a firm in south florida and have them delivered to the convention center or pick them up once you get there.
Honestly, if you've never been to an Internext before, I wouldn't recommend getting a booth. Also the Florida booths are quite different than the Vegas booths - in all respects; size, style, "posh" and function. But you really need to *attend* Internext and experience it from an attendee's point of view before you can begin to plan what you'll need to offer from an exhibitor's point of view, as well as get a good feel for what the other companies do with their booths and how you can make yours better, more useful, or simply more appealing.
I'd highly suggest simply attending the Florida Internext and having a "physical presence" there - wear t-shirts advertising your company, carry informative flyers with you and business cards, meet people, network, and make contacts; and then use the knowledge you gain there to plan for exhibiting at the Vegas Internext in January. It's rumored that the Vegas show will not be in the Sands convention center but instead will be down the road a bit in a new convention center, so everyone will be back on equal ground - experienced and non-experienced exhibitors alike. No one will have experience exhibiting in this new center.
You might also look into paying AVN to put your flyers into the "goody bags" that they pass out at the doors, or in the little "gift packs" that they distribute to the rooms when the cleaning ladies come to pick up. This will get your copy in front of webmasters without showing your inexperience at exhibiting. You might also consider joining in on a seminar where you can show off what you're doing and explain things to webmasters, or help sponsor a party or event.
There are *many* ways to get a webmaster's attention at Internext other than having a booth.
And from personal experience, the best networking is done *away* from the booths - being stuck in one all day limits you to talking only to the people who walk by. Not having a booth allows you the freedom to speak to people all over the convention floor, outside by the pool, in the lectures, etc.
So just to sum things up - don't look at a booth as your only means of getting in front of webmasters, and think twice before exhibiting if you have no concept of what is involved and have never experienced the booth setting from an attendee's point of view. It is far worse to make a *bad* impression with a bad booth than it is to have no booth at all.
Hope that helps!
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