Hi everyone! Long time lurker because I wanted my first post to be something meaningful so here it goes:
Many people are pointing the finger at shady sponsor practices etc. but one thing no one's mentioned yet is webmaster fraud. Per signup programs attract cheater webmasters that put through signups with stolen creditcards etc. and its THESE practices primarily causing high chargebacks. For this reason you'll see more revshare progs and per join being reserved only for known webmasters or bigger companies trading signups....
The other thing I'd like to mention is the quality of our products. (ie. members areas).
I worked in a Porn video store for a year and it was a really great place to learn adult marketing as you get to TALK to the consumer face to face about what they buy! All aspects of marketing are covered (packaging, graphics, text etc.) and all of these played a role in the sale. What I found was there's mainly 2 types of movies:
1. Movies produced by one director/performer/company with a very distinctive style that always delivers what it promises ie. Maxhardcore, Rocco Siffredi, Extreme Associates. The consumer LOVES the style and knows what to expect when renting these tapes. They KNOW they're not gonna get ripped off because the content is original and usually very hot! These movies attract the seasoned masturbator who needs a new fix every day and these are the guys dropping LOADS of money on our sites.
2. Compilation tapes with "Best of" content like 1001 cumshots, "30 Anal Gapers" etc.
These tapes almost always get rented by newbie renters who still think that QUANTITY is better than QUALITY. They usually don't rent a second one
NOW I see members area the same way. There's programs like Alsscan, Maxhardcore, Ox, Nasty and us (
) that have a distinctive style that surfers come to trust and keep coming back again and again. because they really CAN'T get that stuff anywhere else! This is the content that gets em off and so they have to get ALL of it (being habitual collectors as well as spenders). For these types of sites we get high rebills, high type in traffic and low chargebacks.
Programs like ARS where all content is bought/leased and seen 1000 times just isn't gonna cut it anymore for the seasoned consumer. That's why they resort to cross sells, upsells, free trials etc. to get every dollar they can out of the sufer with no thought to doing FUTURE business with him.
I guess what I'm saying is for sponsors - its time to pick up a camera and show what you're made of and for webmasters - choose wisely where you want your hard earned traffic going and how you want your surfers treated...
Just my 5 cents lol...