Keyword & Keyphrase research
Keyword rich domain names
Naming of the file(s)
Site map creation
Customized 404 pages
Proper navigation
Copy with the right balance of keyword(s) & keyphrase(s)
Effective use of the FAQ page
Robots.txt file written and implemented correctly
Clean html
Each page is optimized seperately to target specific keyword(s) & keyphrase(s)
Link strategies developed and implemented
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