'Can SMS (Short Message Service) billing be successfully used to sell trial offers to European customers, and result in further purchases? Simply put, yes. By making the process easier for the potential member to sign up to take a peek and not have to worry about recurring bills or hidden charges, they'll be more ready and open to use their mobile phone to make a small payment. '
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http://xbiz.com/article_piece.php?cat=47&id=7058
