One thing to consider...
Many webmasters are turned off by toolbars because of Gamma. Gamma has a toolbar that is directed at surfers. The problem is, it is filled with all kinds of crap that does a lot of nasty things to surfers computers, that the webmaster gets paid for.
On the other hand, certain toolbars like Google and Alexa, people,(surfers and webmasters alike), do use. Then again, these are well known branded names.
Not saying that a new toolbar can not be created and become popular, it's just not going to be an easy task. People are skeptical, both webmasters and surfers, because of all the crap out there and little nastys that are done to people's systems.
It's a matter of building trust that what you create is a clean, useful toolbar. Building trust is going to be a major hurdle.
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