Click around the site and see if it's a site you really want to trade with. Check out the category in which you want to trade with and things like that.
If the site follows the criteria you set forth, then hunt for the contact information. Some sites have a specific area, email, or ICQ dedicated for trade contacts and procedures.
If you meet their requirements, contact them. Talk to them like a person. The more personal the contact, the better. Let them know you visited their site and exactly what you are interested in.
You could also make posts on various trade forums and meet need webmasters that way.
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