Adult B2B Marketing Tip of the Day - How NOT to interrupt your prospect - X Nations
      
      
Go Back   X Nations > X Nations > Non Sponsor Announcements

Reply
 
Thread Tools Display Modes
Old 12-05-2008, 12:10 PM   #1
AdultB2B
AdultB2B is your marketing gun for hire
Registered User
 
Join Date: May 2007
Location: San Francisco Bay Area/Bangkok
Posts: 576
xBucks: 73,738
Send a message via ICQ to AdultB2B Send a message via MSN to AdultB2B Send a message via Skype™ to AdultB2B
Default Adult B2B Marketing Tip of the Day - How NOT to interrupt your prospect

Yesterday we ended with talking about an activator that isn't a hot button, or a false beta.

False Betas

If the prospect is interrupted but not engaged, that’s a False Beta. For example, in a crowded airport, you hear a voice from behind you call out your name. You turn and realize that the person calling your name was actually calling to someone else who apparently has your same name. What do you do? Do you still engage thatperson in conversation? Do you ask them what they want? Of
course not. In this case you are interrupted but not engaged–-a False Beta.

Celebrities are used in advertising because they are familiar and therefore register in many people’s reticular activators. But since the celebrity often does not connect with the product it's a false beta.

A False Beta is an Activator that is strange, shocking, creative, or unusual and will interrupt the prospect. But when the brain cannot immediately find additional, clarifying information, it quickly reverts to Alpha Mode. Result: False Beta

For more information SUBSCRIBE to our new weekly marketing newsletter.
AdultB2B is offline   Reply With Quote
Reply


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
vBCredits v1.4 Copyright ©2007 - 2008, PixelFX Studios
2013 - xnations.com
All times are GMT -4. The time now is 02:41 AM.
Skin by vBCore.com