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Web Traffic Building Tips
Building defensible or alternative traffic sources for your website allows it to stay afloat, should any search engine algorithms negatively impact the amount of organic traffic you currently or are able to receive. This article
includes a compilation of 10 overall strategies you can use to develop referral traffic sources for your website, blog or business. As these methods are generally not niche-specific, you can use them effectively for any type of website or industry.

Characteristics of an Ideal Defensible Traffic Source Let's start first with a general idea of the type of defensible traffic you should be building. While the following points are ideal conceptualizations, they may help you to assess the value of your referral traffic sources.

The traffic source you are developing should:
* Promote your brand.
* Reinforce or build the existing community around your site
* Send targeted traffic (interested visitors)
* Work on both a long and short term basis.
* Connect your website with a broad audience
* Sustain itself over time, without requiring consistent active
effort.
* Complement your overall site monetization strategy
* 10 Ways to Build Defensible Traffic

Here are the 10 ways you can use to build defensible traffic to your website. They are not listed in any specific order and I've included a brief commentary as well.

1. Build a Community Around your Website.
The fastest way to grow a website is to amass a large regular audience who are likely to recommend and support your site building efforts. Not only can they offer valuable feedback to your website, this community can send you
links, referral traffic and future subscribers. It's important to follow a clear community development strategy from the onset and one which involves active interacting/networking with your audience or target market.

2. Practice Social Media Optimization
Social Media Optimization involves educating your audience on social websites, occasionally developing content targeted at a specific social audience and facilitating interaction between your site audience and the
social website in question. This also includes promoting the usage of a particular social voting/networking website (e.g. Digg or StumbleUpon), which can then be gradually developed as a referral traffic source. This process may involve personal use of the social website and active networking within the social community in order to set it up as a source of visitorsfor your website.

3. Focus on Growing Your Subscriber Base
Syndication of your content away from your website should be encouraged because it promotes viral dissemination of your content and brand. One of the ways to build a regular audience is to focus on the growth of RSS feed or email newsletter subscribers. The benefits of building a subscriber base are many and one should primarily view them as people who are able to generate buzz or support for your website or brand.Most of the time, subscribers are the also the easiest to convert when it comes to recommending new affiliate programs or income-generating schemes for your
website.

4. Develop Linkbait and Remarkable Content
Linkbait is content that is created to pull in links and referral traffic from a targeted audience and is a very fast and effective way to create awareness of your website. However, the only way your website can continue to attract recommendations and traffic over the long run is to develop several webpages or articles that are comprehensive, timeless and reference-able. Linkbait is the hook that reels in the crowd and flagship or
cornerstone content is the carrot that converts them into recommend-ers or future promoters of your website.

5. Industry and Niche Networking
Getting links and traffic from another website doesn't only depend on the quality of your content, although it is a very important factor. Networking with the right people in your industry can not only get you links, traffic
or sales but also one very important element: recommendations. These recommendations vouch for the quality of your business and the integrity of your personal brand. There are many ways of networking within your industry
and an visible online example of this is the creation of industry-specific ranking lists or awards.

6. Start an Affiliate Program
Creating an affiliate program for your website/business is an effective way for you to consistently drive more targeted traffic towards your websites. Affiliate programs create lateral traffic sources which develop simultaneously across a wide body of websites. They allow you to expand your reach into demographics that are not targeted and is an effective way to consistently receive visitor traffic. For example, I use affiliate ads on
the sidebars and have literally sent thousands of visitors to websites such as Text Link ads (TLA). A large number of websites are active members of TLA's affiliate program and each of them send a great deal of visitors to
their website. This traffic is cumulative and consistent because publishers have an incentive (commissions) to continue doing so. A good affiliate program will only do your website or business good and never harm.

7. Buy Advertising on Relevant Websites
Purchasing advertising for traffic is an old strategy used by almost all webmasters or online business. An ad on a high traffic and relevant website can send you a fairly large and regular amount of web traffic. Paid advertisements can come in many forms: sponsored blog reviews, RSS feed advertisements, text links or image-based banner ads. They can be purchased according to a time-based, CPM or CPC arrangement and is a viable option to consider if you need to brand your new website.

8. Partnership and Joint Ventures
One facet of online marketing partnerships is banner exchanges, which are widely used by various types of websites. There are also many other types of partnerships available which can drive visitors to your website: some of these include collaborations on a new online project and co-advertising/branding for a popular product.

9. Offline or Traditional Media Marketing
Promoting your website offline is not an option that is often explored by many webmasters or bloggers but small business owners understand the value of offline marketing. Selling your website in traditional media allows your
audiences to connect with what you want them to see. When you list your site URL in a magazine ad, you are inviting them to explore your website further. Entering your url, a visitor arrives at your website or sell page, which can
be designed to evoke a specific response from the visitor in question. It is important to note that offline marketing also involves pitching your website to journalists and traditional media such as newspapers or industry
journals. While they may not send a great deal of traffic, offline initiatives are great for branding and complements your online marketing efforts.

10. Set up a Defensible Traffic Plan
Last by not least, it is very important to create a well structured defensible traffic development plan. Setting goals, to-do items and monitoring your website's performance allows you to determine progress and discover what traffic-generating schemes work or not. If you want to make money from your website, you need a clear idea of how to build traffic sources that will grow your website and brand over the long run.

HELP KEEP THE INTERNET TAX FREE
In 1998 congress passed the Internet Tax Freedom Act to promote commercial,educational and informational potential of the Internet. The Act stopped Federal, state and local governments from taxing Internet access, bit taxes,
bandwidth taxes and email taxes.

As internet users, it is sometimes up to us to take individual steps to let those in government know that we want to maintain a free internet, one which allows us to operate unfettered. God knows we have so many restrictions on
our business these days, and more is definitely not better !!

The Permanent Internet Tax Freedom Act of 2007 will stop the necessity of having to continue to extend the Internet Tax Freedom Act which has gone on now since 1998. The Act is due to expire this November. Several Senators have proposed to extend the Tax Freedom Act permanently. Let them know you agree and sign the petition now at
http://www.youchoose.net/pledge/keep...ernet_tax_free

If you want to learn more about the proposed legislation in advance of doing your bit to keep our online environment free from taxation, you can read more at http://www.youchoose.net/?q=node/48196

Good News from afar.
Even more reason to get your surfers to try the escort sites. New research suggests hot sex can cure the common cold.

Swiss scientist Manfred Schedlovski claims his experiments show that regular love-making increases the amount of phagocyte cells, which boost the body's immune system and fight the microbes that cause colds.

He claims the number of phagocytes - which attack alien antibodies, causing them to self-destruct - significantly increases during sexual intercourse.

And according to Schedlovski's research, the number of phagocyte cells can even double after an orgasm, allowing alien microbes to be detected and destroyed more quickly.

Immunologist Peter Schleicher is among scientists to support Schedlovski's theory.

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