Technology will remove the need for what will come after the dot,
Miller said. Indeed, such technology already exists but has not been widely adopted...
full reading here,
http://news.com.com/2100-1023-247068.html?legacy=cnet
... to save you the time in reading it all, I pulled out the best paragraph..
Substance over style
Regardless of who is right, most seem to agree that the value of an easy-to-remember domain name is secondary to the quality of the management and business plan.
Your onto something good Chris, stick to it, your .name domains will be traffic pullers if you use them correctly.