So, I got this interesting email from a sponsor...

[Panky]

No big deal considering we all get email from sponsors, but this particular one was creative and actually caught my attention.

It was written in a tone very warm as if you are addressing a friend, but what was clever was that included in the email was a pic of the model the sponsor is talking about, holding a personalized fan sign.

Very catchy. A lot of people fuss over fan signs and use them for their sites and whatever, so regardless of the image being generated by a script, the email works to grab the readers attention and leave it's mark.

Someone had their creative thinking cap on one day. Guaranteed, it may not be new to some of you guys, but it's the first I've seen an email from a sponsor like this. The majority of sponsor emails I receive, are all pretty much the same.