Dating Factory Integrates NATS Backend Management System into WL Dating Platform

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Too Much Media's NATS system will now be responsible for the management of DatingFactory.com's affiliate program.

(April 30, 2013) – Datingfactory.com, the leader in online dating white labeling services, has announced their plans to integrate the NATS backend management system into its award winning platform.

NATS, Next-Generation Affiliate Tracking Software, is a leading affiliate program backend solution produced by Too Much Media. NATS has become the foremost solution chosen by many of the top third party adult content providers.

"Following the affiliates needs has always been a driving force at Dating Factory," said Tanya Fathers, CEO of Dating Factory. "We understand that each market is different and believe the NATS management system will give more tracking opportunities and transparency to anyone who chooses to use our platform."

Dating Factory has a fully customizable platform, making it easy for affiliates to create and run their own online dating site. As a true white label dating platform, Dating Factory does not maintain their own brands. Instead, they focus on providing the backend, customer database, technical and marketing support their affiliates need to be successful.

"It was great working with Dating Factory to integrate them into our NATS software," said Stephen Sprague of Too Much Media. "Our system offers Dating Factory users a broad range of features that will allow them to run a more efficient affiliate program."

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About NATS
Too Much Media (TMM), based in New Jersey, was founded in 2003. Too Much Media's flagship product, NATS, provides the most advanced and up to date set of tools for running a web-based affiliate program. The NATS system is widely used in the online adult industry by both large and small affiliate programs alike. Having the largest installed base of any third party affiliate software in the adult industry NATS is well tested in a variety of situations. For additional information on NAT, please go to www.toomuchmedia.com.

About Dating Factory
DatingFactory.com was established in 2009 and is an international white label dating platform with over 30,000 partners worldwide.