Some More Advice From LionDollars

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LionDollars continues to help it’s affiliates get the best from their promotions !!!

BLOGS: Fluff vs. Quality Content

There are basically three types of content you can use for your blog. Fluff, leased, or custom. Each has differing features and hallmarks.

Fluff: Written cheaply by non-native-speaking writers, and used to fill up a web site with inexpensive content.

Leased: Identical articles that are well-researched and written, but sold to numerous web sites.

Custom: Well-researched, authoritative content that is tailored specifically to meet the needs of you and your business.

All three have their pros and cons, but which would work best for ranking well with Google and the other major engines?


Fluff content is fine for businesses just starting out. It helps you to at least get a place in the race to the top of the search engines, but for long-lasting results, fluff just won't cut it. The wording is often choppy, incoherent, and doesn't achieve your primary goal which is customer conversion. Also, if the content of your site is sloppy, it will not instill confidence in a potential customer.

Leased content works well because it is professionally written, topical, and easy to find. Search engine algorithms favor content that has keywords and phrases that are strategically placed but those words and phrases must also be embedded in text that is lean and carefully crafted for consistent results. The drawback of leased content is that it can be found in a wide variety of other websites and cannot meet the unique needs of your business or specifically target the audience that you want to attract.

Custom content is content that has been professionally crafted to feature the keywords and phrases that you and an SEO expert have chosen to rank well with search engines and attract your target audience. The strengths of custom content are:

- Specificity: You can consult a copywriting firm to construct your content exactly the way that you want it to convey the unique products and services that your business offers and organically build the rank of your site which leads to lasting results.

- Readability: Custom content will engage the reader and invite them to read further which entices them to linger at your site and explore the other content.

- Credibility: Custom content immediately lends legitimacy and lasting brand recognition to your site because discerning readers can see that you have taken the extra steps to tailor your message specifically to them.

- Lasting Results: Web statistics consistently suggest that the best way to earn placement on that key first page of search results and retain your ranking is customized content.

As search engine bots become more and more sophisticated, keyword stuffing and other gimmicks get sniffed out and dismissed because they do not offer the reader any rewards for investing their time.

Sure, anyone can write and practice keyword stuffing. You see it on hundreds of sites everyday, full of fluff-content that was written cheaply, and reads cheaply. Even the most basic conventions of writing are abandoned, simply to reach a high word count. Because of this, readers are having a hard time finding good, quality content. They want information, not gobbledygook.

The most productive blogs out there are the ones that spend some time and effort on their content.

Maybe there is an argument for quality being better than quantity ?

Dating and Escort copy

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