Do You Own Your Market?
When we talk in our newsletters about owning your market, most people initially think we're just trying to be catchy and cute. On the contrary, we're dead serious. When we say "separate yourself from the competition...then eliminate them," we mean it literally.
One of our favorite mainstream clients we've worked with is an auto repair shop that regularly puts three to four competitors out of business every year. His business operations are run so flawlessly, his marketing is so compelling, and his customer satisfaction is so high...customers are irresistibly drawn in and drawn back time after time. They are helpless. In their minds (and in reality), they would be FOOLISH to go anywhere else to get their cars fixed.
Now understand - this client doesn't go around gloating about destroying his competitors. He doesn't hate their guts or put big X's on a map at their location after they quit. He just has a big problem with the idea of anyone taking his/her car to get fixed anywhere else - and not just because he wants to make the money, it's because he knows that if they go anywhere else, there's a good chance that they'll pay too much, their car won't get fixed right, and the customer will get mad at ALL auto repair shops (you probably can't relate, right?).
Why don't you own your market? The reasons starting tomorrow.
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Do You Own Your Market? - Adult B2B Marketing Tip
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