Change is a part of life. It's how one adapts to it that will seperate the "men from the boys".
Change opens the doors for new ideas, new services, and tools to be implemented with the tried and proven methods to cater to the new breed of web savvy users.
Even huge well known mainstream companies have to change marketing strategies and methods to adapt to the changes of each generations likes and dislikes. It doesn't necessarily mean it's getting any harder to sell the product than it was before. It's simply a matter of ones perception of these changes and the tools, services, and creativity one is willing to implement into their business and marketing plans.
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