Bondage.com Reviewed In Popular Bay Area Magazine

[LAJ]

San Francisco, CA, September 19, 2002 – Bondage.com (http://www.bondage.com), the world’s largest Bondage, Domination and Sado-Masochism (BDSM) community, is pleased to announce that San Francisco (CA) newspaper “Spectator” has profiled the hugely successful website in their current issue. Spectator reviewer W. Vann Hall states, “…There’s a strong relationship between sexual experimentation and affinity for high-tech. It’s no coincidence the Bay Area (CA) leads the world in both.”

BDSM is a form of alternative sexuality that has garnered increasing media attention, public awareness and online dedication over the past several years. Back in 1990, the Kinsey Institute New Report on Sex estimated that “5-10% of the U.S. population engages in sado-masochism for sexual pleasure on an at least occasional basis.” Bondage.com has successfully tapped into this loyal community and built and marketed their website standing the test of time since the mid-90s with a rock-solid business model offering both free and paid memberships to surfers ranging from having a passing interest in the world of BDSM to the most hardcore of fetishists.

Mark Pace, President of Bondage.com comments, “With our retention rates averaging up to six months per member and our conversion rates holding steady through even the slowest of traffic periods, (we are currently the 7,000th busiest website on the Internet according to Alexa Websearch) the timing of this article in Spectator couldn’t be better. We’ll be riding this wave of excellent publicity for quite some time as we get into the busier Autumn months, and prepare to roll out our new affiliate program and help many of the smaller BDSM websites start earning more money.”

Bondage.com CEO Brooks Talley adds, “We have always been all about focusing on the BDSM community and providing quality first, and focusing on our bottom line second, which has actually proven to be the most profitable for us, given our attention to detail and being true to the community. As we continue to further branch out into the mainstream and adult arenas, we figured this interview with Spectator would be a fantastic opportunity for our hard work and ethical standards to speak for themselves. As well, we want BDSM Webmasters to know what we are up to when we launch our affiliate program and interested in doing business with like-minded people looking to promote their BDSM websites with our high-converting traffic.”

Spectator reviewer W. Vann Hall continues with, “While Bondage.com boasts an unsurpassed selection of over 50,000 BDSM and fetish-related images… (at) an affordable $16.95 per month, says (Rob) Nay (VP Marketing) ‘We pretty much charge only for the things we have to age-verify, like the videos or image galleries.’ Many of the images can be found only on Bondage.com, either licensed exclusively from outside studios or, increasingly, shot by talented photographers within Team Bondage itself.”

About Bondage.com
Since 1996, San Francisco based Bondage.com has been home to the world’s largest and only online adult community and chat network also featuring a matchmaker dating service (over 77,000 profiles), BDSM checklists covering every fetish known to man, content updated every day and all original educational content (BDSM University) catering specifically to the BDSM lifestyles. With the most recognizable domain name, and the greatest portion of the online market share for all fetish community sites (over 100,000 logons per week), Bondage.com is a full-service BDSM community paysite and can be viewed at http://www.bondage.com. To find out how you can become a future affiliate, please email pace@frnk.com.

About Spectator and Spectator.net
Spectator, "the Voice of Erotic San Francisco," is the nation's premiere adult newspaper. Having started life as the adult entertainment section of the Berkeley Barb, Spectator is now in its 24th year of independent publication. It boasts an unsurpassed roster of writers and photographers, charged with the task of covering any and all aspects of sex and sexuality, both in the Bay Area and around the world. Spectator.net, its online edition, offers a broad selection of articles from the past five years and currently reaches 15,000 unique visitors each day.

Contact:
Rob Nay, VP Marketing
Bondage.com
rob@bondage.com