Isn't this the company getting sued by Hormel?
It would be effective at blocking spam, but it seems like it could end up blocking a lot of automated, but legitimate email such as billing company receipts, bounce notifications, mailing lists, etc. Also, if the sender doesn't check his/her mail in a timely fashion the message they sent could be unduly delayed. The blocked messages are kept on SpamArrests server for 7 days and then deleted. If the sender or reciever isn't prompt in checking their mail, important messages could be lost.
In short, like most of the other spam filtering ideas, its clever but deeply flawed.
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