History Never Repeats .... Or Does It ?

[BoardGoerge]

If you aren't already familiar with the Internet Archive - http://web.archive.org - it's an online repository of web sites in historical timeline format so you can see what web sites looked like on different dates in their history. Take a look at Wikipedia's front page
design from 2001 - http://web.archive.org/web/200107271....wikipedia.org. It's fun, and a little embarrassing, to see what certain web sites looked like many years ago.

With a little thought, the Internet Archive can be used as a SEO "secret weapon":
1. Find HTML coding changes on sites that may have impacted rankings.
2. Study the design and HTML history of your sites and competitors.
3. To discover if a web site has been optimized in the past.
4. To study the design and HTML history of the sites belonging to your major SEO competitors.
5. To spot if a site has used dodgy optimization tactics in the past.
6. Find what keywords your competitors targeted in the past versus the ones they now target.
7. Compare design and usability changes made over the years by big brand sites (and imitate them).
8. To rescue HTML code and images for sites that have been hacked or wiped without back-ups in place.
9. Track content duplication or copyright violations where the site owner has already removed the offending material.
10. To check the true age of a web site and see if it has been used for a different purpose or company in the past.

There are plenty more, just think about it some ;-)

Some of these uses are not SEO specific, but useful to webmasters in general and particularly to persons looking to buy an existing domain.

Then there are the non-business related fun uses - embarrassing your mates by emailing them a copy of their old site complete with frames and blinking graphics. Having a laugh at the first designs rolled out by some of the major search engines. For example, this is what Google in 1998 - http://web.archive.org/web/199812022...www.google.com. The possibilities are endless.

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