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08-14-2007, 12:43 PM
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#1
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Magnus3x
is superfantastico!
Senior Member
Join Date: Oct 2002
Location: Ontariarioooooooooooo
Posts: 1,418
xBucks: 18,669
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All your eggs in Alexa's basket??
Sometimes I get some very interesting phone calls and we discuss traffic and measures and I notice how much Faith is put into Alexa, shit you even see press releases about how a company has achieved a certain number on Alexa.. whippeeee
Interesting read:
One of the big mysteries of the Web is why Alexa remains a part of the measurement landscape. Apparently,
Alexa is now reporting that YouTube is bigger than Google!! ummm I dont think so
For those who don’t know how Alexa operates, it gathers data from toolbars that people install on their browsers.
If you don’t have Alexa installed, none of your Web traffic is counted. The idea, I guess, is the people who do use Alexa offer a fair representation of
the Internet population. It’s the same theory that Nielsen has deployed for years to measure television viewership.
If you believe one monkey behaves like 10,000 others, Alexa’s methodology could be an effective measurement tool.
But the Web is so big with so many different options, there’s no way Alexa’s results can be accurate enough to be taken seriously.
Nevertheless, Alexa continues to be cited as a traffic measurement source - mostly by people whose Web sites conveniently have a high rating.
The good news is there’s growing competition in the measurement market with new services such as Quantcast and Compete battling for attention.
Google is also getting more seriously with the purchase of MeasureMap, Urchin and Blogbeat.
At some point, the Internet Advertising Bureau and some of the major online companies need to come up with an
industry-wide standard to measure traffic. In the meantime, it will only be a positive development if Alexa begins to disappear from the landscape.
__________________
Magnus
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08-14-2007, 12:57 PM
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#2
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Cyndalie
is not it.
Marketing Director / SEO
Join Date: Aug 2002
Location: Philadelphia
Posts: 2,334
xBucks: 74,106
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I think google is getting Feedburner too.
Yeah, Alexa is a dying metaphor of traffic and importance.
__________________
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08-15-2007, 12:43 PM
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#3
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Fuckin Bill
should edit this
Member
Join Date: Aug 2003
Location: Florida
Posts: 34
xBucks: 2,724
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I've never put any real merit bhined anything from Alexa. Quantcast at least gives you the option to put a small code on your pages so they can get real data...If you want them to have it.
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08-15-2007, 01:14 PM
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#4
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dyonisus
is Supreme Soul Rider
Soul Rider
Join Date: Nov 2002
Location: Surf City USA
Posts: 1,130
xBucks: 14,562
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I use it as a tool but I use lots of little tool's to do my job effectively.
I knew Alexa was not the end all and be all when I noticed it had no traffic rank for a site I work on, but I knew that site was getting 1.2 million page views per month.
Go figure
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08-16-2007, 05:25 AM
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#5
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zand_stein
should edit this
Senior Member
Join Date: Jul 2007
Location: USA
Posts: 277
xBucks: 307
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Quote:
Originally Posted by Magnus3x
Sometimes I get some very interesting phone calls and we discuss traffic and measures and I notice how much Faith is put into Alexa, shit you even see press releases about how a company has achieved a certain number on Alexa.. whippeeee
Interesting read:
One of the big mysteries of the Web is why Alexa remains a part of the measurement landscape. Apparently,
Alexa is now reporting that YouTube is bigger than Google!! ummm I dont think so
For those who don’t know how Alexa operates, it gathers data from toolbars that people install on their browsers.
If you don’t have Alexa installed, none of your Web traffic is counted. The idea, I guess, is the people who do use Alexa offer a fair representation of
the Internet population. It’s the same theory that Nielsen has deployed for years to measure television viewership.
If you believe one monkey behaves like 10,000 others, Alexa’s methodology could be an effective measurement tool.
But the Web is so big with so many different options, there’s no way Alexa’s results can be accurate enough to be taken seriously.
Nevertheless, Alexa continues to be cited as a traffic measurement source - mostly by people whose Web sites conveniently have a high rating.
The good news is there’s growing competition in the measurement market with new services such as Quantcast and Compete battling for attention.
Google is also getting more seriously with the purchase of MeasureMap, Urchin and Blogbeat.
At some point, the Internet Advertising Bureau and some of the major online companies need to come up with an
industry-wide standard to measure traffic. In the meantime, it will only be a positive development if Alexa begins to disappear from the landscape.
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Yah its really interesting to read.............
thanks for sharing this.......
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