You're Not Microsoft, McDonald's, Or Coca-Cola - So Don't Emulate What They Do - Part 4
Yesterday we were talking about how people in business school were taught the wrong way to market.
You Need To Be Able To Craft Your Business, And Then Advertise Where Prospects Can Take Action That Will Lead To A Purchase.
That action could be anything - maybe it's to call in and place an order or to request an information kit. Maybe you want the prospect to send in a reply card, or call a toll-free hotline, or visit your website. That's different than Level 2 advertising, where you're trying to create a feeling/a lifestyle and attach it to your product. You've got to manipulate your advertising so the prospect will take
ACTION!
The bottom line is that you have to spend your marketing dollars more intelligently whether it's hundreds, thousands, or even millions of dollars - more wisely than the Level 2 businesses. The way you do that is by using action-oriented advertising. There are many benefits of action-oriented advertising. The main one is that you know almost instantly how profitable or unprofitable your ads are...based on the number of inquiries, orders, hits, or leads you receive,
DIRECTLY from the ads. You'll hear a lot of people in the advertising industry say you can't quantify the results of your advertising like that and in some cases they're right. But that's only because many businesses don't understand the fundamentals of how to make their advertising make money. Some people will bark that you can't do action-oriented advertising in certain media. Again, you can, if and only if, you know how to do it properly. There are a lot of factors and components that will affect your response. Again, you're not Microsoft, McDonalds, or Coca-Cola, so don't emulate their advertising. Spend your dollars more intelligently.
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You're Not Microsoft Or Coke, So Don't Do What They Do - Part 4 - Adult B2B Mkg. Tip
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