A portfolio is a must. Not only can you link people to it directly, have it linked on your website, but it is place where people can come back to it and browse at their leisure. Much easier than sending a bunch of links to someone.
With a portfolio, you can also easily display a variety of your work. Again, much better than links. Even if someone doesn't see what they are looking for for a particular project, they may bookmark your site for later reference. Without a portfolio they can reference, you might lose business.
Get your name out there. Let people know you exist and are for hire.
Get listed in directories and on webmaster sites. Make sure your site is search engine friendly.
Place links on your sites to your design site. Surfers aren't the only ones who visit sites.
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