Is it the end of Cross-Sales?

[sweetums]

Very nice....

Some excellent points have been made in this discussion. I think what we're seeing thru all of these regulation changes in the industry -- whether at the CC level or the fazing out of cross-selling -- is an indication of this industry's maturation process.

I'm not surprised that cross-selling wasn't a successful route for most companies to take -- the gains were definitely short-term. Just look at what we've learned about 'friendly' fraud in this industry with respect to chargebacks...at that's at a price point of $30, $40, or $50/month. Is it any surprise that with cross-selling we saw an increase in chargebacks?