Wow looks like Direct marketing may have to adapt to survive and prosper amid all the new regulations which are sure to be enforced.
Although it does look more like they are focusing on the people who are actually ripping people off. some mailers have their own agenda and they are screwing themselves over...i still think that if you are receiving mass volumes of "unsolicited email" you have signed on somewhere as i have accounts which dont receive any
I believe that most people in our industry offer a real and enjoyable service/product which the consumer enjoys.
I hope that by policing ourselves we can set our industry apart and not get lumped in with the flagrant misleading of the consumer.
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