THE STEP-BY-STEP METHOD FOR COMING UP WITH MONEY MAKING TACTICS - PART 2
Here's the rest of the step by step method for coming up with money making tactical marketing. The first step was establish who is the target.
Point #2: Find out where the target typically reviews the marketing. This is a critical part of creating the right tactical plan. But it is endearingly simple and easy step to work through. Basically, you need to find out where the target is more than likely review your material. Is it at home at the kitchen table? Is it standing in front on the mailbox? Is it at home or work? Once you can determine where the marketing is read, you can begin to get a good idea as to how the message should look and feel.
Point #3: Determine your best point of contact. This is a similar point to the one just above, but with a slight twist. For this step you will need to find your ideal spot. For example, where would be the best place to have marketing for a new golf club? How about at the range or course? How about on the cart itself? In fact, the best place would be right there when the guy makes the worst shot. You can see how this point is related to #2, but this is the ideal.
Point #4: Find out what form other companies are using to market. For this point you are going to have to do some competitive intelligence. You should gather as much marketing of the competitors as you can. Reason? You want to mimic the feel and look of other pieces. Now I am not saying you should say the same things, you shouldn’t but your client’s marketing should be the wolf in sheep’s clothing. That is the pattern of the aggressor – otherwise, how can we use words like “eliminate the competition” without being the aggressor? Your marketing should have the look and feel of marketing, while containing the power of the sales message, hitting the right hot buttons, and gathering more business.
For more information
SUBSCRIBE to our new weekly marketing newsletter.
Money Making Tactics (Part 2) - Adult B2B Marketing Tip
Threaded Mode