The Secrets Of How to make each trade show a sucess.

[Dwreck]

Well as time goes on we are seeing an explosion of trade shows. Gone are the days of the 2 big Las Vegas shows. With GfY, Cybernext expo's, Ynot's show in Mexico and the Pheonix Forum its time to Brushed up on your trade show nethods. Trade shows are priceless and are must go to event if you are a serious webmaster.

Im not writer and I wanted to Focus on The upcoming Pheonix Forum.

How To Effectively Make the Best of the Phoenix Forum.

Now this is not by any means a master list this is just something that I cam up with real quick to maximize your Phoenix Frum or any trade show for that matter. I broke this down into 4 main sections that I will discuss separately. Prep, How to Maximize your seminar times, Parties and Post show wrap up.

PREP

-Icq, email or phone everyone you want to meet and ask for his/her cell number. If you think you can just bump into them because Arizona is a smaller show you are mistaken. Sometimes I have been at the same party as a client and not even knowed it.

-The Forum has a cool feature where its lists all the attendees coming to the show http://www.thephoenixforum.com/attendees.htm. Check that out and see what would be an interest to you and make a *HIT LIST*

CLOTHES

I know there is no dress code in adult webmastering and most of us aren’t *SUITS* however dress your best relaxed clothes. Don’t forget your swimsuit a common orrucance. Bring on set of dress clothes no matter what you just never know you may get invited to a fancy dinner.

Shoes, you will me doing a lot of walking more than you think you drunk LOL.. so pick some runners during the day and wear your dress shoes at nights.

MEDS- Tylenol (Can you say hangover), bug bite stuff (it happens), aloe vera( you will be to busy to remember to put sun block on), Vitiam C ( keep that immune system goin in the desert air) and for 99 cents they have this hand sanitizer. YOU will be hugging, touching and doing lots of handshakes so every so often rub your hands down with it to reduce the chance of getting conference crud. I slang word for being totally sick after a show.


PROMO GEAR

-Have all your promotional gear ready to go way before hand. This included t-shirts, stickers, mouse pads stick and most importantly business cards. I will discuss each one in detail. I have witness people go ina day early thinking they can hit a Kinko’s and have all their stuff ready to go only to see poor product and disastrous results. Ideally have your stuff made locally and ship it down a a day before the show. Im sure if you contact the show’s organizer they would have a area for it.
If you are in the position to give promotional gear out. Don’t kid yourself most of you are. BE CREATIVE. T-shirts t have been done but still can be used if…..

Tshirts
You focus more on the style of the shirt and not so much having your logo as big as possible. That’s so lame. Again focus more on style. Maybe a different sleeve length or a colored collar or different cut neck like. I much rather have a nice shirt with a smaller logo then a white t-shirt with WETPUSSY.COM on it. Like really how many times you are going to wear that before the joke get’s old or the situation does not allow it. I would wear a t-shirt with that same logo if it was on the sleeve or on the upperchest in smaller letters a lot more often.

I’m a personal fan of the hoddie style sweat shirt. I much rather spend a few more bucks and have less and give to a select few people. Hoddies are great they are relaxed, you can wear them in more weather climates than t-shirts and they have way more staying power than a standard t shirt. A good example of effective use of the shirt as a marketing tool is Lightspeeds Jersey’s and Mr Skin’s. They produce much less and are given to the *elite* and they wear them with pride almost like a trophy. Rochard is sending me mine as we speak *wink wink*. Notice how the lightspeed jersey’s don’t sream porn and can be worn at anytime.

Stickers- S0 underrated. They are cheap fun you can come in all shapes and sizes. A good example of a success sticker campaign was done by me two years ago in Vegas. We simply made a bulleye’s style sticker with our company logo on it. We saw them being used as gags, saw them slaped on models bums and on some boobs uses as well. I even went as far as to put then in the bottom of the mens pissers so when let went to the washroom hey had a little target with our name on it. How’s that for creative thinking. So many guys came up to me later on dude I pissed all over your bulleyes sticker in Vegas. They can be used on guitar cases to backpacks and they *Stick* around forever. Total cost under 50 bucks.

Mouse pads. Don’t do em. Got 30. Lame.

You get the drift you can apply these same principles to pens, magnets, underwear and hats etc.

Cards
The ever important business card. Spend some time and money on these. It’s all you have to remember yourself my if they were to drunk to remember your face . Don’t do them yourself or use a template desigh. Make it unique and fresh. By the pro’s.

Make sure your card offers a show special or some kinda a promo that way your card doesn’t become filter paper for joints. Do not forget to add a notes fleid on the back of cards for they are great for special arrangements or any info you may feel warranted.

We are almost ready to go. One thing you do leave behind is your ego. I don’t care how many girls you banged or how many second page unique you had. Be humble be honest. I got no time for ego’s are assholes.



Part 2 torrorrow

Seminars How to Benefit from them.