Press Release - Mobile Porn now a reality!

[Emjay]

New Tool released to enable Webmasters to sell their content
To Cellphones

Txtnation (UK) today officially announced the release the launch of their MPUSH family of
Product, heralding the dawn of a new era whereby webmasters can capitalise on the massive
opportunities afforded by the huge popularity of cellphones worldwide by offering their existing
web-content directly to them.

The mobile telecoms arena is one rare example of where Europe is ahead of the curve relative to
North America, thanks in main to the unified GSM standard that these mobile networks are built..

The cellphone ‘tuning’ market has already become a billion dollar industry in it’s own right, with end-
users already used to paying for content such as ringtones for and by means of their cellphones.

‘This is a massive opportunity for adult webmasters to start selling into this new market now’, comments
Marc Jarrett, txtnation’s Sales Director. He continues: ‘Not only can they ‘mobilise’ their content within
minutes, but we already have revenue-share agreements in place with all the carriers, and in those markets
such where Premium SMS is not yet a reality, we offer credit-card and 1-900 – so we’ve got the world
covered in terms of billing. We are the only company in this space that can offer both content
and billing solutions quickly, cheaply, and efficiently.’

As the networks roll-out their long-awaited 3G networks, in which they have invested in excess of
$120bn, many industry observers are predicting a boom-time for forward-thinking content
owners. Yankee Research recently predicted that mobile porn will become a billion dollar industry
by 2008.

On a 3G network, content can be delivered to a subscriber in two ways:
- using a packet switched connection in the 3G network. This is what is offered today via the operator portals (Vodafone Live!, Orange Kiosk, KPN iModePortal, etc)
- using a circuit switched connection in the 3G network. This type of connection is comparable to existing (premium rate) audiotext services, enhanced with video capability. These services are new and offer content providers a huge opportunity as 3G networks are rolled out all over Europe.

3G will allow end-users to receive and pay for memory-rich content such as movie clips directly onto
their cellphones. However, 3G handset penetration is still negligible, so this a virgin market.

In the interim, content owners can sell pictures by means of MMS, whose predecessor was the
hugely successful SMS – of which more that 100 Billion have been sent so far this year. MMS has
experienced a 400% increase in usage this year, driven in part due to the huge popularity of
camera-phones.

‘Our tools offer a turnkey solution that thus far has been unavailable’, says Jarrett, ‘content owners
can decide what they want to sell, and they decide the pricing’. He continues: ‘They can then cross
promote their new service on their website and now casual browsers who never converted before
will become customers’

He adds ‘This will not cannibalise their existing business – on the contrary it will enhance it, creating a
brand-new revenue stream with a promising future in no time – our tools take the
hassle out of integration and billing, leaving webmasters able to focus on their core business’

- Mobile Marketing Association 2003: Best Use of Mobile Technology www.mpush.com
- Mobile Marketing Association 2004: Best Mobile Billing Solution www.menable.net
To see example of application go to http://www.thegirlzone.com/girlzone/...rls/index.htm#
To contact sales, contact Marc Jarrett email Jarrett@txtnation.com

‘Fully Customised Mobile Commerce Solutions’




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12-21-2004 04:28 AM
I left your first press release where
it was.