When you don't know...

[poppy]

someone at an affiliate program or site and you are trying to pitch them your product or service for the first time, what email strategy do you use so that you don't come across as SPAMMY?

When I am prospecting and I find someone who's a good fit for what I have, my initial email is to make it as personal as possible. Like...hey there, a friend referred me to your site etc...I may comment on his or her site as well and then go into why I am contacting them. I also try to make it as short and sweet, but to the point as possible.

What are your strategies???