Google Adwords Selcet - Any experiences?

[gunner]

For anyone that has used or is using the Ad Words Select program, what are your thoughts? Would you continue using the program? the results?
What is a good CTR (.5%, 4%)?
How important are keyword/title/description relevancies?
Is average position important?
How would you say the CPC model compares to other advert. options?


If you haven't used it or want to know more....

Google has a program called Google Ad Words Select which is based on CPC (cost per click) pricing. It allows for advertisers to control their daily spending, bid maximum amounts on specific keywords, and to pay only for clicks and not impressions. For more info. check out google ads:

https://adwords.google.com/select/?hl=en