Where have all the affiliates gone?

[Cyndalie]

Originally Posted by Magnus3x

The Affi market has been on a long decline and more recently a very sharp decline. You would have to put in 500% the effort to get 1% of the desired results that programs used to get just a couple of years ago.
Any program relying on affiliates to make up the majority of their traffic with no in-house traffic or a substantial monthly traffic budget will be in for a world of hurt, if they are not already. Of course exclusive, rare, new or unique content will get you a whack of new affi's wanting to dip their toe in the pool.

I've observed this as well. I do in-house marketing for our program and know how important having such department is to maintaining the balance.

However the pool of affiliates is very small now, and it's just just beached whales that are left over. Little fish have swum to other revenue streams.

You mention "exclusive, rare, new or unique content will get you a whack of new affi's wanting to dip their toe in the pool" but considering the cost of production is the ROI in the current market even worth offering to affiliates on a broad scale?

[Magnus3x]

Originally Posted by Cyndalie

I've observed this as well. I do in-house marketing for our program and know how important having such department is to maintaining the balance.

However the pool of affiliates is very small now, and it's just just beached whales that are left over. Little fish have swum to other revenue streams.

You mention "exclusive, rare, new or unique content will get you a whack of new affi's wanting to dip their toe in the pool" but considering the cost of production is the ROI in the current market even worth offering to affiliates on a broad scale?

Look at Brazzers/Mofo and Fuckyou Cash.... they have exclusive content/niches with an extremely high production value... when they say $100 PPS for a certain site.. webmasters listen, I see the ad sales to prove it.
Higher pay per join gets them in the door, then the stats do the talking after that to see if they are going to be promoted regularly or if just during the big pay days.

[bluemoney]

There is a perception among a lot of affiliates that many (but not all) of the larger multi-site programs are shady in there stats, payouts and billing practices.

I for one love the “Mom & Pop” sites through CCBill that shoot their own content as opposed to the overly distributed “Walmart Porn”