Well I haven't been around here in a long time so I may be out of place. But The quality is obviously important. We all know how it affects our traffic, meaning we'd rather have qualified buyers than just any surfer. The same with webmaster boards. Advertisers want a board that has a lot of qualified buyers.
I don't know if they still do it, but wasn't GFY giving away prizes for clicking on banners? Isn't that retarded? How do I know if my campaign is working since you're paying people to click on my banner, wether they want to see my product or not. I could be selling cabbage on there and still get clicks.
Stay away from the pay per post. Many have gone up and died and you're still rocking. XNations has it's own piece of the pie now, it's got it's identity, it'll grow naturally.
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