As a paysite owner, I think cross sales are good if presented properly and clearly to the end user.
We have had only 1 product to sell up until now (live video chat) but we are soon adding a members area, and intend to use pre-checked cross sales to gather members.
Most of the backlash against pre-checked cross sales I have read about all seem to come from the fact that the pre-check is sometimes hidden just below the scroll bar or misrepresented in some way. Why would companies do this? They're just asking for chargebacks in my opinion....
I agree that xsells are part of all online sectors and I am not opposed as long as they are not one with deception. While you can make more money now ripping the surfer, you will surely pay for it in the long run.
Mitch
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I agree that xsells are part of all online sectors and I am not opposed as long as they are not one with deception. While you can make more money now ripping the surfer, you will surely pay for it in the long run.
Mitch
That is the truth!!
"Value added" has been around for ever, yes it's a great marketing strategy and up-sells can be considered good customer service, as mentioned above easy opt outs are good business practices. Why be so deceptive that it would take a nano-microscope to see that you have pre-checked boxes offering up additional sites and charges??
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