I personally believe traffic and content are more important and also navigation. If a surfer wants what you have to offer and you make it simple for him to get it, you will convert better. Pretty designs are great but they don't always make the difference between a sale or no sale. As long as your site seems legit, that is what matters.
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Hit me up for Graphic design and webmastering.
ICQ 12531824
MSN chrisbegin at hotmail dot com
(same email address as well)
I'm not Easy, but sometimes I get tricked
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