My intention was not to be a total bitch. Educating webmasters is a good thing. The issue lies in the fact that your company is not a non-profit, so that is where spam comes into play.
If you want to educate people, you could write articles concerning 2257. Whatever happens with the ammendments, you could then write about them as well. If you do decide to write an article, you can submit it here and we will post it. You can link your site from the article.
You could purchase ad spots, get more people to carry your sig, hold seminars at the conferences, write a press release announcing your site and service(s) you provide, be a guest on the popular radio shows...
Webmasters need to know who you are and what your service provides. Writing articles, speaking on shows, participating in seminars,..., gives you more exposure to the webmasters. Webmasters may click a link because it contains 2257 in the title, but they may be reluctant to follow through. They need to know why they need to choose you. They need to know why they should trust you over someone else. Why it is important to pay attention to the existing 2257 law and be able to determine if they are 2257 compliant. If they aren't, what do they need to do to become compliant? Do they need to be 2257 compliant?
Bottom line is, don't rely on a link that conatins 2257 in the title. You need to build credibility. You need to show webmasters just how knowledgeable you are in the field. Get some well respected webmasters to help endorse your service. Advertise in respected places. Get published.
I'd change your website a bit. Make it appear more professional. When I visit the site, it reminds me of the flashy multi-level marketing type sites that are filled with hype. IMHO, it's difficult to take you serious from viewing your website.
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