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Old 08-31-2011, 12:17 PM   #1
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Default Who Is John Smith? - Adult B2B Marketing Tip

Who Is John Smith?

It's important to note an old saying: “If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes.” In other words, when writing marketing, don't write the standpoint of what's important to you, instead write marketing that will be important to your target prospect.

The same is also true when coming up with offers. Ask yourself "what will make my target customer want to buy what I have to sell". Then test it on yourself and on the people you know. If the offer doesn't excite you (when thinking like your customer) and it doesn't excite the people you know, then it won't work.

Most Advertisements are Institutional Ads and Fit this mold:

“Here’s our best attempt at being creative and here’s the biggest budget we could muster to support this crap.”

This formula is:

• Utilized by most big companies and some small ones.

Just because Madison Avenue does it, that doesn't mean it's the right way to market. We've all been trained by watching bad advertising day in and day out. This formula has also been taught by prestigious universities, using Madison Avenue as a benchmark. There is a better way to reach John Smith.

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Old 08-31-2011, 05:18 PM   #2
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lookin great Bruce!
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Old 09-01-2011, 03:59 PM   #3
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yeah... whatever... seems like he no longer complains by people posting on his topics...
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Old 09-02-2011, 02:04 AM   #4
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Complains about what pf? Haven't heard from you for awhile, how've you been?
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Old 09-02-2011, 10:11 AM   #5
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you once sent me an email because I was posting replies on your topics...
saying that it was useless to make posts like the one CamsMaster made because you would receive an email each time there was a reply on your topics...
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Old 09-03-2011, 01:54 AM   #6
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Sorry if I insulted you.
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Old 09-05-2011, 08:50 AM   #7
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you two look like a bunch of kids fighting for a toy... wtf ... PF you can post as much as you want as long as you do respect the rules, and Bruce you are doing a great Job over there ...
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Old 09-06-2011, 02:17 AM   #8
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Gee, thanks Cams. PF is an old friend. Didn't realize I had offended.
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Old 09-06-2011, 12:37 PM   #9
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Quote:
Originally Posted by AdultB2B View Post
Gee, thanks Cams. PF is an old friend. Didn't realize I had offended.
not quite! just on a bad mood these days... sorry...
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Old 09-07-2011, 02:39 AM   #10
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No worries, hope you're doing well PF!
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Old 09-07-2011, 07:30 AM   #11
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Quote:
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not quite! just on a bad mood these days... sorry...
we all have periods
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Old 09-09-2011, 11:49 AM   #12
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Quote:
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No worries, hope you're doing well PF!
yeah! much better now
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Old 09-09-2011, 11:50 AM   #13
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Quote:
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we all have periods
yea... and I am a man...
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Old 09-10-2011, 06:41 PM   #14
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Now I know all women have periods
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