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05-21-2004, 09:35 AM
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#1
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Evil Chris
is drinking Heineken
Clone of myself
Join Date: Aug 2002
Location: Montreal
Posts: 12,984
xBucks: 354,201
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Search Engine Optimization
What are the *critical* components when optimizing a website for search engine optimization?
Do you optimize just the root index page? Or every single webpage on a domain? A little of both? I'm not asking anyone to give away their secrets here, just some tips on how to do a general SEO for a new site.
Discuss?
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05-21-2004, 09:42 AM
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#2
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Gruntled
is [Too Long]
not actually disgruntled.
Join Date: Jan 2004
Location: Atlanta, GA
Posts: 1,088
xBucks: 2,967
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I'm by no means a master of SEO, but setting the meta tags and the keywords to match text and media contant that is actually contained on the site, and getting your robots.txt seem to make a big difference. Other than that, getting other sites to link to yours gets the SE's to index you higher. I'v spent a lot of time and effort with some of the other popular methods, but didn't really notice a difference.
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05-21-2004, 12:12 PM
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#3
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Panky
is the Queen of Mean
Moderator
Join Date: Nov 2002
Location: Montréal
Posts: 4,780
xBucks: 35,949
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Keyword & Keyphrase research
Keyword rich domain names
Naming of the file(s)
Site map creation
Customized 404 pages
Proper navigation
Copy with the right balance of keyword(s) & keyphrase(s)
Effective use of the FAQ page
Robots.txt file written and implemented correctly
Clean html
Each page is optimized seperately to target specific keyword(s) & keyphrase(s)
Link strategies developed and implemented
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05-21-2004, 06:31 PM
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#4
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Black Dog
should edit this
XXX
Join Date: Jan 2004
Location: Toronto, Canada
Posts: 197
xBucks: 1,635
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I'm no expert but I think it is best to optimize every page that the spider will see, which is basically every page on your site.
Another critical component of SEO is backlinks (i.e. links from other sites to your site). It doesn't matter how much you optimize if nobody is linking to you. The major SE's use the number of backlinks and the PR (page ranking) of those sites to calculate your ranking. Basically the more people that link to you, the better your ranking will be.
Of course there is WAAAY more to SEO than that. It's all voodoo to me.
B
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05-22-2004, 10:36 PM
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#5
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kaustic
should edit this
¡El Perico!
Join Date: May 2004
Location: South Beach!
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xBucks: 1,587
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Oooohhh nice thread EC!
I was interested in this information as well... thanks for all the tips and clues everyone...
I plan on using a script that detecs the web-spiders and gives them a text based page to analyze, where all the keywords and meta-tags would be.... Or a simple HTML based layout.....
thanks for the info everyone
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Miami..... what more can I say....
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05-23-2004, 06:16 PM
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#6
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monaro
should edit this
Edit
Guest
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Quote:
Originally posted by Panky
Keyword & Keyphrase research
Keyword rich domain names
Naming of the file(s)
Site map creation
Customized 404 pages
Proper navigation
Copy with the right balance of keyword(s) & keyphrase(s)
Effective use of the FAQ page
Robots.txt file written and implemented correctly
Clean html
Each page is optimized seperately to target specific keyword(s) & keyphrase(s)
Link strategies developed and implemented
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Hi Chris, Hi Panky!
Panky how about "Image Alt text"...
Talk soon!
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05-23-2004, 07:07 PM
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#7
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sweet7
should edit this
Squirrels are admins too!
Join Date: Mar 2004
Location: MTL
Posts: 1,472
xBucks: 3,442
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Quote:
Originally posted by monaro
Hi Chris, Hi Panky!
Panky how about "Image Alt text"...
Talk soon!
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I've heard they are very important as well as title in link tags.
robots.txt is relevant only if you want to exclude pages if I'm not mistaken. Otherwise are they necessary?
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05-24-2004, 02:01 PM
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#8
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Don Soporno
should edit this
Get your Blog STOMPED!!
Join Date: Feb 2004
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Quote:
Originally posted by sweet7
I've heard they are very important as well as title in link tags.
robots.txt is relevant only if you want to exclude pages if I'm not mistaken. Otherwise are they necessary?
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Im wondering the same thing
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05-24-2004, 06:39 PM
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#9
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monaro
should edit this
Edit
Guest
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Well Guys!
Sweet, you are correct to your thinking that they exclude areas on your domain in question to from being spidered.
To my understanding this is all that it is used for and what I have read up on the subject of robot.txt is that the file's only fuction is to guide the spiders to where you want them to spider and to protect the dirrectories that you don't wish to have open to the public.
(when not using .htpasswd in such directory).
Panky, im calling for your imput and please correct me if i have gone astray.
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05-26-2004, 06:16 PM
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#10
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Sarah_MaxCash
should edit this
maximize your profits
Join Date: Dec 2002
Location: American In London
Posts: 395
xBucks: 13,507
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i spend a lot of time on the text of my page. I do the meta tags and titles on every page because I figure it can't hurt.
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05-26-2004, 08:26 PM
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#11
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Panky
is the Queen of Mean
Moderator
Join Date: Nov 2002
Location: Montréal
Posts: 4,780
xBucks: 35,949
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Dr. Monaro & Sweet are correct. The robots.txt just simply tells a spider not to read a particular page or file. This isn't fool proof though. There can be errors or the spider reads a file anyway.
Be careful what you place within robots.txt . It's an open doorway for hackers to examine your site. To review any robots.txt file, simply type the domain followed by robots.txt . http://www.google.com/robots.txt
Even if you just place a blank robots.txt file in the root, it prevents 404 errors appearing in the logs for when the spider requested the file and it wasn't there. Some spiders don't bother or ignore the tag altogether.
Having one or not having one, isn't critical. Some people just use robots meta and server configurations. If you do use robots.txt, make sure it is written properly and validate it.
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05-27-2004, 10:18 AM
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#12
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McAttack
should edit this
I eat paint chips!
Join Date: Feb 2003
Location: Montreal
Posts: 671
xBucks: 3,089
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What about the path used? Panky mentioned file names and I tend to use keywords in file names and paths as well sometimes. But I've read some articles that say it doesn't matter.
One resource I like is the webpronews.com newsletter. It's probably the best newsletter I've ever signed up for, it actually has REAL information.
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05-27-2004, 10:26 AM
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#13
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Gruntled
is [Too Long]
not actually disgruntled.
Join Date: Jan 2004
Location: Atlanta, GA
Posts: 1,088
xBucks: 2,967
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I've got a coupe of sites where I have a blank robots.txt, just to keep the 404 errors out of my stats. seeing the 404's in the daily stats makes me feel like something is broken. ![Happy Pirate](images/smilies/piratehappy.gif)
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05-27-2004, 12:20 PM
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#14
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Cyndalie
is not it.
Marketing Director / SEO
Join Date: Aug 2002
Location: Philadelphia
Posts: 2,334
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Cyndee - Director of Marketing & SEO
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05-27-2004, 08:42 PM
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#15
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sweet7
should edit this
Squirrels are admins too!
Join Date: Mar 2004
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ICQ: 282814268
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