Dating sites are an interesting alternative to the paysite sponsors, which are every webmaster's bread and butter. Anytime you can show the surfer something new, you increase your chances of making money off that surfer.
A good dating site plays on the surfer's desire for real world interaction, and that's what you should be going for. Convince him that an attainable girl is just a few clicks away, and he can chat with her, exchange photos, and who knows what can happen.
I've had a lot of success doing this with AdultFriendFinder on tgp galleries and free sites. For example, I was promoting amateur facials content, and I just put one small link at the top of the page, "Don't you think you can find some local slut to nut on at AdultFriendFinder.com?" And it worked! I was making more off that link than off my facial sponsor.
You can do the same with other types of traffic. AFF even allows you to send traffic to search pages, so you can send your traffic interested in young, big breasted girls here -
http://www.adultfriendfinder.com/search/YOUR_ID? show=F&age=18-25&brasize=1-3&bracup=3-6&override=1. Or, send your traffic looking for young and horny ebony girls here
http://www.adultfriendfinder.com/sea...e=3&override=1 and you'll see positive results.
And now for the details. AdultFriendFinder is the largest, most well established adult personals site, and the only dating site I've tried to promote. They pay out either a percentage of the sign up, or up to $1 dollar per click. I've only tried the per click program, and was making about 7-10 cents per click with my traffic, so that's the program I would recommend.
If you are interested in promoting AFF, and want to sign up, please sign up through my refcode:
http://adultfriendfinder.com/go/b93735