MasterCard Informational Release
Dear CCBill Client -
Since March 2002, CCBill has been working with MasterCard to achieve full compliance with their rules and requirements. We hope that this release, and the accompanying demonstrations within your CCBill Admin (webadmin.ccbill.com), will help you understand what final changes we all must make to be compliant with MasterCard regulations. We have worked diligently to create the easiest and least intrusive model that we could and, as always, are here to help you through the process and changes in the industry.
MasterCard Requirements
Although we cannot speak on the actions of others in this industry, CCBill is in a position where it is possible to comply with all association rules and regulations with minimal changes to either your, or our, business model. In the document below, we will attempt to explain the major issues and explain your role in the necessary changes.
CCBill deals with the consumer throughout the transaction
CCBill’s service is similar to that of Ticketmaster and any other company that provides outsourced Box Office, e-ticketing, and access management for clients. The consumers come to our box office (an approved sign-up form) and negotiate directly with us for access to your electronic venue. CCBill is responsible for providing the consumer an electronic ticket (confirmation) and ensuring customer satisfaction and service throughout the terms of our agreement.
What affect does this have on you, CCBill’s client?
1. Clients need to be careful that their marketing indicates that the consumer is purchasing access through CCBill. For the most part, this is the case already.
2. The above includes the use of MasterCard logos and trademarks. Please see CCBill’s AUP regarding this matter.
3. CCBill’s clients cannot pass any of the consumer’s personal information to CCBill besides consumer email. This means that besides consumer email, two-part forms used for marketing will not be allowed to pass data in to CCBill sign-up forms.
CCBill must create a consumer “shopping experience” at ccbill.com
In an effort to satisfy MasterCard’s demands, CCBill is pleased to announce the upcoming August 15, 2003 launch of the new CCBill.com Search & Shop Consumer website located at
www.ccbill.com. CCBill's Search & Shop Website offers online consumers an exclusive buying experience by introducing these consumers to the thousands of subscription-based websites or electronic venues for which CCBill offers E-Ticketing access services.*
*A full DEMO of This Experience is Available within your CCBill Admin.
What does Search & Shop mean to you as a CCBill Client?
As a valued client, your account's website URL's may randomly be returned to online visitors that come directly to
www.ccbill.com when they type their search criteria into the Search & Shop search engine located at CCBill.com; if one of your websites is randomly returned, these consumers may choose to purchase an E-Ticket for membership to your website via the Search & Shop Shopping Cart.*
There is nothing you have to do for your sites to be returned in the random search engine. CCBill will randomly generate returns for searched criteria.
Important Note: CCBill will generate random username and passwords for all sales generated through the CCBill.com Search & Shop Website.
*Please see CCBill’s tutorials within your web admin.
CCBill must allow consumers to continue shopping from the sign-up forms
The exact rule that MasterCard implemented is that consumers must be able to purchase diverse goods during one shopping experience. The essence of the rule was that CCBill had to create an option for consumers to not only complete their sign-up with the venue that got them to the sign-up form, but also to continue shopping at CCBill.Com.
If an online customer visits your website, and chooses to use their MasterCard to purchase a subscription via your CCBill Sign up form; upon entering their MasterCard number onto the subscription form, they will dynamically be presented with two options for completing their sale:
1) The opportunity to simply purchase their subscription and complete their shopping at that time; or
2) Complete this purchase, and then continue shopping on the Search & Shop website. If they choose this option, they will be taken to the Search & Shop website, where the first returned page will present them with a statement of their purchase along with a returned search results area, which can include your sub account URL's or, affiliate accounts of your choices, as the initial or first returns for your customer’s continued shopping experience.*
*Please see the full demo within your CCBill reports admin. CCBill has already revamped every form in our system and there is no work required on our clients’ part.
CCBill must provide a description sufficient for a consumer to purchase the ticket
CCBill has created an interactive system that will create automated selling statements for our clients’ venue on the Search and Shop pages. Due to the short production time allowed by MasterCard for the creation of this new system, all selling statements located at ccbill.com will be the responsibility of CCBill.com, and cannot be customized by clients at this time.
CCBill does not require you to create your own selling description on your sign-up forms. CCBill has, however, created an interface that allows you to create a custom selling description to be added to the sign-up forms of your choice within your account. CCBill must approve all custom descriptions prior to their placement on your forms. Remember, if you choose not to customize your descriptors, a default description created by CCBill will already appear.
Summary of Changes
Below we have provided a quick summary of the changes and have broken them down into what CCBill has already done and what you must do.
CCBill
• Create Consumer Shopping Experience
• Allow multiple purchases when purchasing by MasterCard
• Create Selling Descriptors
Our Client
• Nothing, unless you choose to do so.
Please log into webadmin.ccbill.com to learn more about the customizable features available to you. A description and tutorial on the features can be found under the “Premium Features” Tab within your Admin. Once there, select “Search & Shop”, take a walk through of a flash demonstration of the “consumer experience”, and learn how to get the most out of these new features.
As our Industry continues to change, it is our goal at CCBill to continually provide you with innovative solutions to support your websites and e-venues success today, tomorrow, and into the future.
As of August 15, 2003, and with the re-designation of
www.ccbill.com as a consumer based website, you will be able to access your client services needs, including links to System5, Account Change Forms, and Technical Support at our new business website, bizcenter.ccbill.com.
Please remember, that along with this release we have also created hands-on samples and tutorials within your reports admin area. These presentations should answer any remaining questions and guide you through the process. If you have any additional questions regarding the new Search & Shop system, please feel free to contact us at
sales@ccbill.com or call us at 800.510.2859.
Thank You For Your Continued Patronage
Ron Cadwell
President
CCBill, LLC
CCBill MasterCard informational release
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